If you are like me (loves marketing/advertising and has been fascinated with the ABSOLUT Vodka print ads most of my life) then you will love this book. Not only is it a compilation of almost all ABSOLUT ads (if not all) that were ever released in print but it also tells the journey of a brand from being an unknown vodka (in the past Russian Vodkas ruled) to the most famous vodka in the world! And what a story it is!
Despite being limited to only print media (no TV!) and only certain elements (2 words + “bottle”) Absolut is one of the most iconic brands of our age. This is advertising at it’s finest!
Below are other Absolut Books that I would love to have as well.
And if all this vodka talk is making you thirsty… check out the super cool AbsoluteDrinks.com for so many cocktails you can make with all the different flavors of Absolute Vodka! What’s your favorite Absolute Vodka flavor? Mine is ABSOLUT APEACH and I can’t wait to try making these cocktails! It’ll impress friends too! =P
Don’t you think an ABSOLUTE APEACH MELBA sounds delicious? =D