Last Friday JOHNNIE WALKER®, the award-winning world’s number one Scotch whisky, hosted the most sophisticated & exclusive party in Indonesia, THE JET BLACK LOUNGE PARTY… Step inside the Circuit. This party is by invitation only. You cannot pay your way to get in – you must be on the guest list. Basically, the JOHNNIE WALKER® Jet Black Lounge is attended by the who’s who of Jakarta A-listers and socialites. Every detail is well-thought out, from the selection of attendees down to the personal invitation delivered to each guest’s door. Don’t you just love the invitation?! Pictures of every fabulous detail after the jump!
While admission to Jet Black is by-invite only, fans also got a chance to get on the exclusive guest list through a facebook contest on the JOHNNIE WALKER® Indonesia Facebook fan page. Participants were given the power to vote for their most desired F1 inspired JOHNNIE WALKER® cocktails to be served at the party and win invitations to the party.
Held on the same weekend of The Formula 1 Grande Premo Petrobas Do Brasil 2011 in Sao Paulo, Brazil the theme is inspired by the exotic Brazilian lifestyle – complete with a magnificent samba parade.
Formula OneTM is one of the most exclusive and glamorous sports in the world and is a jet-setter’s scene, from the history and style of Monaco to the excitement and energy of the Singapore night race. Just like the last Jet Black Party I attended, “Step Inside the Circuit” once again wows guest and transports us to the glitz and glamour behind the F1 lifestyle.
Again the JOHNNIE WALKER® team transformed the venue, Sampoerna Strategic Square (Sudirman, Jakarta), into the perfect party place with red carpet, paparazzi, fun photo-booth, maskaras and of course free-flowing JOHNNIE WALKER® black all night long! I was also loving the fact that smoking was not allowed in the venue which meant my lungs weren’t hurting the next day. =)
Upon entering the party we made a beeline to the bar at the far right corner to check out drinks by DIAGEO RESERVE WORLD CLASS Bartender of the Year winners, Akihiro Eguchi and Kiki Moka. They were mixing exquisite JOHNNIE WALKER® cocktails inspired by the F1 World:
- JOHNNIE WALKER® Paddock Club
- JOHNNIE WALKER® Pit Stop
- JOHNNIE WALKER® Red Flag
- JOHNNIE WALKER® Sour – This was definitely our favorite!
Check out our orders of Johnnie Sours being mixed!
After getting our Johnnie Sours, we headed to the cocktail tables by the dance floor, where bottles of JOHNNIE WALKER® Black Label, ice and mixers were continuously refilled the entire night – this is my kinda party baby! =P
JOHNNUE WALKER is the world’s number one whisky brand. Founded in 1820, three pioneering generations of Walkers grew a small grocery store into an international whisky business selling stylish, authentic, and iconic brands that is enjoyed in over 200 countries worldwide.
On the dance floor
The best local and International DJs such as DJ Hogi, DJ Cream, DJ Patricia and DJ AudioKillers from Los Angeles, USA were specially invited to keep us dancing through the night!
The night was spent drinking, dancing and, of course, tons of cam-whoring. =P
I was honored to be invited to this event by the awesome people at DIAGEO, the world’s leading premium drinks business which has an outstanding collection of alcohol brands across spirits, wines, and beer categories, including Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
To be honest, I love the JET BLACK LOUNGE PARTY series…not just because it’s The Party of the Year and there is nothing quite like it, but because my poison of choice really is JOHNNIE WALKER® Black! Ask any of my friends – it’s my favorite drink. I’d take it with Coke over any other drink! Seriously. It has the best effect on me and I feel awesome the next day. So keep it up JOHNNIE WALKER®! Can’t wait till the next JET BLACK LOUNGE PARTY.
The JOHNNIE WALKER JET BLCK LOUNGE provides a window into the exclusive world of Formula One and promises to be unforgettable. If you are invited to this event, give yourself a pat on the shoulder. You have arrived!